Search Engine Optimization [ SEO ] 2019

Introduction
    Definition
    Does Search Engine Optimization Work?
    Objectives and Strategies





Introduction

History


At a Glance History, early webmasters and content providers began optimizing websites for search engines in the mid-1990s, as earlier search engines were listing the early web. Initially, all webmasters only need to send the address of the page or URL to different engines, "spider" to "crawl" on that page, remove links from other pages, and find the page. Used to return information. This process to be indexed involves a search engine spider that downloads a page and stores it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weighting for specific words, as well as all linked pages. This information is put into a scheduler for creep.
Early search engines, such as Altavista and InfoCheck, adjusted their algorithms to prevent webmasters from manipulating rankings.  
http://www.seobook.com/learn-seo/collateral-damage.php
credit;  www.Seobook.com


The owners of Webmasters Search Engine Optimization recognized the value of a higher ranking and visibility in search engine results, creating an opportunity for both White Hat and Black Hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credited Bruce Clay as one of the first people to popularize the term. On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" that involves the manipulation of keywords and not a "marketing service" that serves the marketing service SEM and Process Are both. Webmasters are a part of search engine optimization, it is only used for high ranking and visibility.                                                 
Relying too heavily on factors such as search keyword density, which were exclusively under the control of a webmaster, suffered from early search engine misuse and ranking manipulation. To provide better results to their users, search engines had to optimize to ensure that their results pages showed the most relevant search results by unrelated webmasters rather than unrelated pages filled with multiple keywords. Because the success and popularity of a search engine is determined by its ability to produce the most relevant results for any search, poor quality or irrelevant search results can motivate users to search for other search sources. Search engines responded by developing more complex ranking algorithms,
Companies implementing highly invasive techniques may restrict their customer websites from search results. In 2005, the Wall Street Journal reported on Traffic Power, a company that allegedly used high-risk technologies and failed to disclose those risks to its customers. Wired magazine reported that the same company sued Blogger and SEO Aaron Wall for writing about the ban. Google's Matt Cuts later confirmed that Google did indeed ban Traffic Power and some of its customers.

Some search engines have even reached the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. The major search engines provide information and guidelines to help with website optimization. Google has a sitemap program to help webmaster tools let webmasters know when Google has a problem indexing their website if they provide Google traffic data to the website. Microsoft's Bing webmaster tool provides webmasters with a way to submit sitemaps and web feeds, allowing users to determine "crawl rate" and track web page index status.

The popular search engine Google  reported in 2015 that it was developing and promoting mobile search as an important feature in future products. In response, many brands began adopting a different approach to their Internet marketing strategies Gaved.



Search engine optimization (SEO) is a group of referencing features of techniques that help you rank No.1 to make websites look organic (or thus rank higher in "natural") search results making your website more visible People are looking for you Product or service through search is part of all SEO broad topic, Search Engine Marketing (SEM) is only part of Search Engine Optimization (SEO), Search Engine Marketing (SEM) describes all marketing strategies for search. Forces both organic and paid search (SEM), with paid search you can pay to have your website listed on the search engine so that your website shows a particular type of keyword or phrase. Both organic and paid listings appear on search engines, but they appear in different places on the page. So, why is it important for your website or services to be listed in search engines? You should know that there are more than 70,000 searches done on Google alone every second, 
So think about that every second if your website is not indexed on Google, then hundreds of if not hundreds of opportunities are potentially lost, ACO can read your articles, content and product or service potential purchases to visit your website. The basics of SEO as well as more advanced technology Practice shall be followed by those who have greatly improved the ability to rank your website search engine that is found by your potential customers. Regarding paid search to rank in search engine you can get paid to list your website. Search engines However, running paid search campaigns can be quite expensive if you do not know what you are doing. About 88% of search engines are not mentioned. Most users never click on paid search ads because the sole purpose of a search engine is to provide you with relevant or not useful information in the interest of everyone (search engines , Searchers and you) to ensure that your website is listed in organic search. In fact, as long as it is not possible to stay away from paid search all together, you feel that you have more grip on SEO.


 Does Search Engine Optimization Work?



The purpose of all search engines is to provide the most relevant results in relation to your search query. If the search engine succeeds in providing you with information that meets your needs, then you are a good happy investigator. And happy searchers are more likely to confirm the same search engine time and time again because they are getting the results they need. When users type in a query to be able to display search engine results, they have a collection of available information from where it appears in the search engine. Each search engine has a proprietary way of collecting and prioritizing website content such as webmaster tools or sitemaps. This process is called sequencing regardless of the specific strategy or methods used. Search engines actually try to scan the information of the entire online universe and index all the information so that they can show it to you when you enter the search query.
Each search engine is referred to as a robot or crawler, which continuously scans index websites for web content, and follows links to other webpages on each webpage. If your website is not indexed, your website will not appear in search results.
When the higher the inbound or hyperlink link of a website, the greater its impact. Essentially, each inbound link counts as one vote for the content of that website. What's more, each inbound link carries a different weight. Even low quality links will not work.
Google analyzes the content of other web pages on your site to ensure that your web page is indeed relevant. This means that you have to optimize different pages of your website for different but related search terms. The more web pages on your website that are optimized for keywords about a particular topic, the more likely you are to get a higher ranking for that particular keyword that relates to that topic. This is not enough to optimize a web page. The more pages you optimize, the more likely your pages will get to rank higher.

Unless you are running a shady online business, trying to cheat its way to the top of the search engine results page (SERP), chances are your website is already indexed.

Therefore, large search engines such as Google, Bing, Endex and Yahoo are consistently indexing millions, if not billions, of webpages. When you enter a search query, to get good results for the PageRank factor, you need good links from related pages that point to your site. This is a simple principle: if it links to page B then it is a recommendation from page A to page B. The higher the link of your website, the better your ranking.

Search engines consider two main areas that determine what your website is and how to prioritize it.

to prioritize:

1 Content of your website: -
When pages are indexed, the search engine bot scans every page of your website, including some clues, descriptions and instructions about topics and clues to your website's back-end code to find clues. Scans the ranking algorithm for search engines like this: "Traditional search engines rely heavily on how often words appear on a web page. Google uses PageRank to examine the entire link structure of the web Does. Determines which pages are the most important.
Link quality is also important. A link that contains the keyword for which you want a higher ranking in the anchor text is better than five links in the text. A link from a website that has a related subject is much better than a link to unrelated sites or link lists. While the linking concept is easy to understand, the hypertext-matching analysis factor is slightly more complex. Google's search engine also analyzes page content. However, instead of scanning only for page-based text (which can be manipulated by site publishers via meta-tags), Google's technology analyzes the entire contents of the page and factors. In fonts, subsections, and the exact location of each word. Google also analyzes the content of neighboring web pages to ensure the results are most relevant to the returned user's query.

2 When a search query is entered, the search engine looks in its index for the most relevant information and displays the results on the SERP. As search engine bots scan webpages to be indexed, they also search for links to other websites. The results are then listed in order of most relevant and authoritative. If you do the same search on different search engines, chances are you will see different results on SERP. This is because each search engine uses a proprietary algorithm that considers a number of factors to determine where results appear in the SERP when a search query is entered.
Google analyzes the content of other web pages on your site to ensure that your web page is indeed relevant. This means that you have to optimize different pages of your website for different but related search terms. The more web pages on your website that are optimized for keywords about a particular topic, the more likely you are to get a higher ranking for that particular keyword that relates to that topic. This is not enough to optimize a web page. The more pages you optimize, the more likely your pages will get to rank higher.





Type Of SEO






Black Hat





Black Hat SEO refers to a set of practices that exploit weaknesses in search engine algorithms to achieve higher rankings that are used to increase the rank of a site or page in search engines, which means that search engines Violating and tampering with the Terms of Service.

Black hat SEO is usually defined as a discredited practice that can still increase a page's ranking in search engine result pages (SERPs). These practices are against the terms of service of search engines and as a result the site may be banned from search engines and affiliate sites.An SEO strategy would go against the webmaster guideline of a search engine. If there is no value added for the user, but the ranking is likely to increase, then your decisions are highly likely to be black hat. The same test can be applied to paid search practices to determine whether an activity is considered a black hat PPC.

Why You Should Avoid Black Hat SEO?Black hat SEO strategy can restrict your website from Google and other search engines, which is extremely dangerous and risky.

While there may be some short-term success through increased traffic to your site, it is not enough, the Google penalty is becoming more and more sophisticated and can have disastrous effects on your ranking and traffic. With hundreds of millions of users searching on Google per day, can you really be de-indexed?





White Hat SEO
White Hat SEO is often used by those who intend to make a long-term investment on their website. Also known as Ethical SEO.
Search engine optimization (SEO), white hat SEO optimization strategies, which refer to the use of technology and tips that focus on human audiences, as opposed to search engines, and the entirety of search engine rules and policies Adherence does not harm your websites and pages. 
Assuming your website is optimized for search engines, yet focused on relevance and organic rankings, using White Hate SEO practices will be considered optimized.
White hat SEO techniques include keyword and keyword analysis, backlinking, link building to improve link popularity, and using writing materials for human readers.


Gray Hat SEO

It is very difficult to tell. According to SEO consultant "John Andrews", gray hat SEO is nothing between Black Hat and White Hat, but technology practice for content originally published from Google that remains intrinsically weak, and that the right people are Disagree with how the strategy supports or opposes what Google's published guidelines are in the spirit.

A slightly different critical understanding of gray hat SEO. Why it can improve your site ranking without negative results, or it can cost you thousands in lost traffic. To limit Google's best practices and conditions. Clever innovation and thinking out of the box. This prohibition is not automatically in the interest of search marketers and even explorers. Gray Hat SEO varies from time to time, it is assumed that c gray hat or which can be classified as a belief. Cap. This is important for a year, so the search market to dilute them.




If you want to become an SEO expert and understand in detail, I am mentioning the names of some of the world best SEO experts, whom I know from the internet, you will get a lot of help from them. These people are world class SEO experts

1. Brian Dean



Dean is the founder of Backlinko.com who can offer an incredible SEO and backlink knowledge and has years of experience to confirm the outcome of his strategy.
Dean solved the classical dilemma: Traffic appears nowhere, SEO techniques are overseeing you and you simply don't get how they work, and are making the Google update process more complicated. are you familiar?
If you follow his SEO blog, you will always come up with innovative, fresh and unique solutions, guaranteed that it will not fail when implemented on any website.

2. Barry Schwartz



It is the founder of www.seroundtable.com , which came up with the original idea in 2003 to create a central reporting hub to unite interesting news and discussions from various portals and SEM forums. As you can guess, the idea was a total success.

Thanks to this, Barry Schwartz became the proud author of many professional SEO articles.

3. John Cooper



John Cooper is a name that rings the bell, at least within tech-savvy circles, and the nuisance he and his company have made over the years. But who exactly is John Cooper?
Cooper is one you know nothing about backlink. His work Point Blank SEO specifically targets novice users and gives them a completely free backlink creation guide with a simple email subscription. If you want to learn more, you can attend some of their unpaid training and courses targeting both novice and professional users.

4. Neil Patel



Neil Patel had a tough time paving his way into the already established and vast SEO industry, but soon achieved the status of world's best SEO expert. Many major brands such as Viacom, GM, Amazon, TechCrunch, NBC, and others have relied on the popularity they now have.
Patel has SEO and online marketing experience to share in incredibly useful guides read by millions of people around the world.

5. Richard Baxter




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