Smartphone shipments struggle to bounce back in fourth quarter


Global shipments of smartphones failed to acquire a lot flooring in the fourth quarter of 2019, in accordance to new knowledge from analytics companies Canalys, Strategy Analytics, and IHS Markit.

Smartphone distributors had a difficult 12 months in 2019. An oversupply of gadgets affected key markets, whilst extra shoppers determined to cling onto their current telephones. Those and different components took a chunk out of shipments for the 12 months. The holiday-seasoned fourth quarter can have introduced recent indicators of lifestyles. But new reviews from Canalys, Strategy Analytics, and IHS Markit display that smartphone shipments for 2019’s ultimate quarter had been blended at perfect.

SEE: Smartphones and Mobile Tech (TechRepublic Flipboard mag) 

Canalys painted the brightest image, announcing that international smartphone shipments rose 1% closing quarter to 369 million, the second one consecutive quarter of expansion. Buoyed via heavy call for for 
the iPhone 11 lineup

, Apple took the lead via delivery 78 million devices, beating arch-rival Samsung, which Canalys reported shipped 71 million telephones, together with
the Galaxy Note 10



got here in 3rd position, regardless that its shipments declined for the quarter. Next in the highest 5 had been Xiaomi and Oppo, which each noticed their smartphone shipments and marketplace proportion build up. Emerging markets performed a large position for the distributors that did smartly in the quarter.



“Chinese vendors were particularly diligent in developing regions over the past quarter,” Canalys Research Analyst Shengtao Jin mentioned in a press liberate. “Smartphones under $100 have been a major focus, as vendors targeted the installed base of users still using feature phones. Vivo, for example, had exceptional success with the cheap Y91C in Indonesia this quarter. Apple also saw success in emerging regions as the cheaper iPhone 11 tempted a broader base of customers than it is used to.”

Smartphone marketplace in India

The smartphone marketplace in India began slowly in 2019 however completed with a growth as shipments hit 39 million in the fourth quarter, up from 30 million in the similar quarter for 2018, in accordance to Canalys. Xiaomi led the marketplace in India closing quarter as its shipments rose via 13% to 11.2 million devices. Samsung held onto its second-place perch even though its fourth-quarter smartphone shipments in India dropped via 7% to 8.1 million. In 3rd position used to be Vivo, adopted via Realme and Oppo.

Though no longer in the highest 5 in India’s smartphone marketplace, Apple completed its perfect quarter ever via delivery virtually 925,000 telephones in the rustic, a acquire of greater than 200% from the prior 12 months’s quarter. Canalys pegged Apple’s acquire on a inexpensive iPhone 11 and pleasure round its twin and triple cameras.

“India has pulled through this year,” Canalys Analyst Madhumita Chaudhary mentioned in a press liberate. “While the current slowdown continues to shroud the market with much uncertainty, the end-of-year surge saved the market from an otherwise poor first-half performance. Online sales have been a silver lining, with vendors boosting sell-in to online retailers Flipkart and Amazon via exclusive tie-ups.”

Strategy Analytics used to be much less upbeat concerning the fourth quarter, seeing international smartphone shipments as necessarily rising 0 % to 374.Five million from 376 million in the similar quarter in 2018. The company mentioned that international smartphone call for stays blended for now as sharp declines in China had been balanced via robust call for throughout India and Africa.

For the quarter, Apple snagged the highest spot with smartphone shipments of 70.7 million, leaving Samsung in moment position with 68.Eight million, in accordance to Strategy Analytics. That put Huawei in 3rd position with 56 million shipments, adopted via Xiaomi and Oppo.


Strategy Analytics

“This was Apple’s best growth performance since 2015,” Neil Mawston, govt director at Strategy Analytics, mentioned in a press liberate. “Apple is recovering, due to cheaper iPhone 11 pricing and healthier demand in Asia and North America…Samsung’s global market share stayed flat at 18%, the same level as a year ago. Samsung continues to perform relatively well across all price-bands, from the entry level to premium models such as Galaxy Note 10+ 5G.”

Finally, IHS Markit’s research of closing quarter’s international smartphone shipments used to be probably the most unfavorable of the bunch. For the quarter, shipments dropped via 359.2 million, a decline of one.5% from 364.Eight million in the fourth quarter of 2018.


IHS Markit

IHS positioned Samsung in first position for the quarter with smartphone shipments of 70.7 million and a marketplace proportion of 20%. That put Apple in the second one spot with shipments of 67.7 million and a 19% slice of the marketplace. Following in the highest 5 had been Huawei, Xiaomi, and Oppo.

“Samsung’s focus on the mid-range paid dividends in 2019, helping the company to fend off global competition from Huawei, Xiaomi, Oppo, and Vivo,” Gerrit Schneemann, senior analyst for smartphones at IHS Markit, mentioned in a press liberate.

Looking at 2020

Projections for 2020 had been slightly extra positive. Smartphones are extra essential than ever, in accordance to Canalys, which mentioned that declines do not imply that persons are the usage of smartphones much less. However, Strategy Analytics pointed to sure limitations for smartphone expansion this 12 months, corresponding to US industry wars and the China coronavirus scare. Of direction, 5G will likely be every other issue in 2019.

5G smartphones are a key development, IHS mentioned. Shipments of 5G telephones might not be massive sufficient to dramatically spice up the marketplace. But the brand new taste of mobile generation will have to excite a bigger selection of markets and can provide extra alternatives to patrons. Chipset distributors have already introduced decrease costs on 5G system-on-chip gadgets, IHS added, serving to the smartphone trade in its effort to trim the prime costs of 5G smartphones.

Also see


The iPhone 11 lineup helped Apple’s gross sales in This autumn.

Image: Apple


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