Social media is considered the number one daily activity among Americans and 76% of Facebook users visit the site daily. The average time spent on email and Google is higher than anything. One research concluded that 93% of markets use social media platforms to promote their business. Social media is getting bigger day by day. If you are not using social media for your brand, then you are simply ignoring a large amount of customers. Here are some social media strategies to increase your online presence.
Create a game plan and stick to it
Having no execution strategy means that your content is a total waste. Set a limit for the tweets you publish daily. This number may vary as per requirement but you must publish at least four tweets a day to set a benchmark. Before setting a certain number, study your competitors, study the SMO company, how much they are posting in a day because it is important to be active but not overly active. Compile your content so that it is easy to read and easy to use whenever needed. Prepare the ingredients for a week in advance, but be prepared to make changes accordingly.
Think of each social media platform as an individual entity
Each platform should be treated as a separate or separate body. There are materials that you can share on every platform and there are other content like some pranks that are not suitable for LinkedIn. You need to create a strategy to make the content suitable for each platform. You can share corporate related stuff on LinkedIn, but as Instagram is a more visually accessible platform, you should share more photos on it to engage more viewers in your account. While you can share anything on most Twitter and Facebook, these are platforms where you can share your thoughts on a particular topic or ask others to share their views as well. Paying attention to the demographic of your followers on each platform helps you create content that may be appealing to them.
Go above and beyond in customer service
Whenever a visitor posts to your Facebook page or does not get a response from tweeting on your handle, trust is lost. Due to this lack of communication, he will turn to your competitor (SMO media agency) to get all the answers to your questions. But if you respond in time, it will be very impressed and flatter by your company. There is a high probability that he will become one of your loyal customers. Timely feedback and problem solving are two important points to win your customer’s heart and remain loyal to your brand forever. It is humanized to take the time to respond to individual queries that also make up your authority. Sometimes people give negative comments on your accounts, at that point without being nervous, see that you can turn that negative comment into positive. Raise the level of your services; Ask each customer what things or areas they feel you are lacking. Improve those things so that the next time the customer returns to you, he can feel the change and appreciate you for not ignoring his response.
Mistakes are rare in this fast-paced world of social media. Embrace these hiccups rather than just ignore them. A small mistake like the comma disappearance is not a big thing to make an announcement for, people may have already noticed it and decided to ignore it, but if you keep publishing it, it will Will only create a mess. But sometimes the problem is even bigger than that, such as delivery of the wrong product, responding proactively and apologetically in that case and telling your customer what your next step is going to be so that your customer knows that you Are actively working to make things right. No matter how big a mistake you made, do not feel sad, instead embrace them, apologize for them and correct things.
Track and talk
Tracking is often considered time consuming and tedious. But to track things, it only takes a few hours monthly to find out if your strategy is producing the right results. What things can you change to increase your production more? Always keep track of the number of followers you have, reach your posts, share posts, like on a particular post, in which the audience response according to the time frame. Keep a list of hashtags suitable for your company and others that may not be appropriate for your brand but can reach in large numbers. Study what your competitors are doing, follow them and stay ahead of them.
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