In the digital world, social media has become an important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. provide a lot of opportunities for brands to showcase their products. These platforms are free to use and you can interact directly with a large audience at once. You do not have to invest a lot of money in creating a marketing strategy that includes social media videos. No matter whether you have a small or large business, it is time for you to take social media marketing seriously.
Based on data shared by Lyfe Marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube have doubled in the last three years. In addition, Facebook Live Video gets 10 times more comments which is a regular video. All these figures indicate that video content is in demand on social media networks. This is because millennials engage more with video on social media. The Web Marketing Video Council has found that more than 60 percent of brands are actively using social media videos for promotion. Thus, it is highly likely that your competitors are also leveraging the power of social media videos to expand their customer base.
Instagram is a very powerful social media platform that allows you to share images and videos online. TechCrunch has been studying Instagram trends since its launch. According to their study, Instagram crossed the limit of 1 billion monthly active users in 2018. In addition, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. Therefore, Instagram should be your first choice in showcasing your brand’s products and services. In this article, we will take you through some ways of using Instagram videos to entice more viewers.
Create short, valuable videos that represent your brand. You can showcase your product in an artistic way through these videos. Commercials can be inspirational, funny or emotional. Instagram currently allows you to share 60 seconds of video on your timeline. With such short videos, it is easy to attract the attention of the target audience. Also, short videos are best for sharing crisp information about your products. You can share Instagram stories, commercials in IGTV or Instagram timeline.
Demonstrate your product specifications or ‘action in product’ videos to showcase your potential. Focus only on the important features to keep the audience engaged. Keep videos more informative and less descriptive. Attention to detail is the key to creating a cool and sexy video. You can insert product videos into the timeline of your brand’s Instagram page for viewers at any time. Creating such effortless videos attracts a lot of attention.
Do your own video
One effective way to use Instagram video is to create instructional content. ‘Do it yourself’ or ‘How’ videos share their products working. It helps users understand the usage of the product. You can also create a troubleshooting video related to any problem that your customer may be facing. The point video is preferred by the target audience as they get relevant information within a short period of time. You can build a relationship with your existing customers by sharing such videos from time to time.
Behind the scenes video
Customers have become inept in choosing the product, so it is important to establish a relationship with them. You can make videos of scenes that lead them through common knowledge related to your product. You can also do a quick learning session about tips and tricks related to your product usage. The fast video Sheryl Cole shared about her work will give some ideas. You just have to be creative and smart in capturing the right moments for your Instagram video.
Instagram Stories Video
Instagram launched Insta Stories in August 2016. Through stories, you can share pictures or videos with your followers for a period of 24 hours. This short period creates a sense of urgency and people like to watch stories because they see an active one. You can use stories to promote your business:
Sharing short-time deals is a good way to attract people to your products and services. You can set the proposal so that it can be redeemed only during the lifetime of the story. Once people come to know about such deals, they will come for more.
Let an influencer handle your Instagram handle to share a glimpse of products and discount offers. A familiar face is sure to attract more viewers.
Live on instagram
The best feature on Instagram is that you can stream live video on it. Once you are live on Instagram, you are at the forefront of your followers’ feeds. Therefore, your followers have a high probability of engaging with your live stream. Even if they are not physically part of this event, they get to see your stream. Product previews, product releases, Q&A sessions, educational streams, etc. are some of the ways you can connect with your online audience. If your event is pre-planned, you can promote it via email and other social media platforms.
Bring in manufacturers
Give your stories a personal touch by presenting them to your employees who have created your products and services. You can get team members to share their journey in product development. In addition, you can let your employees manage your brand’s Instagram account for a day. They can then share details about their work life and the hard work that goes into making the product. Employees can also organize a Q&A session to educate the audience about the product. These types of video sessions create an emotional engagement with the target audience and more views on your Instagram account.
If you are not incorporating the power of Instagram into your digital marketing campaign, then you are missing something big. The potential of Instagram, if properly exploited, can take your products to new heights. There is no exact way to use Instagram video, the techniques described above will help you do so. You can also hire social media management agencies that will help you promote your products by creating some amazing video content.
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