Afley sets new record after receiving 5th and 6th US patent grants

 – nixatube

Afley sets new record after receiving 5th and 6th US patent grants – nixatube

Afley sets new record after receiving 5th and 6th US patent grants

afle india

Affle (India) Limited, a client intelligence-pushed international generation corporate, has introduced that it has gained a notification issued by means of the US Patent and Trademark Office (US PTO) for the grant of two patents.

A patent and factor date of October 26, 2021, relates to a generation to ‘create a decentralized repository of fraudulent IPs and publishers the usage of blockchain’.

Another patent, with a topic date of October 19, 2021, relates to the generation of ‘click on to ascertain habits based totally habits for fraud detection’. With those two patent grants, Afley now holds 6 US patents, in addition to a number of different patents filed and pending within the US, India and Singapore.

These patent grants fortify cellular advert fraud detection and prevention features by means of together with subtle system studying algorithms to locate advert fraud in actual time, thereby maximizing the standard of conversion-pushed advertising and marketing for advertisers .

The patent makes use of blockchain to create an immutable decentralized shared ledger of fraudulent options for publishers, backlisting and whitelisting them via steady interplay verification in response to sensible contracts. It additionally emphasizes the usage of system studying to expect and cut back patent fraud. The different patent additionally makes use of system studying fashions educated to locate human herbal engagement as opposed to non-human bot visitors and different actual-time indicators and patterns to scale back advert fraud.

Commenting in this building, Anuj Khanna Soham, President, MD and CEO, Effle, stated, “Effle has pioneered innovations and inventions in cellular advertising and marketing since 2005 and we’re overjoyed to have granted a complete of 6 US patents to this point. . Our patent for fraud prevention, filed in 2017, demonstrates our clinical rigor and our dedication to empowering the virtual transformational adventure for advertisers globally.

Ad fraud stays one of the most trade’s best considerations and we’ve got invested in improving our highbrow belongings on advert fraud detection features to forestall ROI erosion for best entrepreneurs. We proceed to invent chopping-edge platform-centric answers, advance our technological concept management and support our strategic protection capacity globally. “

Closely running the patent portfolio at Effle, Chief Architect and Technology Officer, Charles Yong, said, “Our team has worked hard to build robust and reliable algorithms to help detect, uncover and eliminate many types of advertising fraud. Has done extensive R&D. We have identified the future use of blockchain technology as a trusted immutable platform for efficient sharing of insights between relevant stakeholders within the mobile marketing ecosystem to reduce mobile advertising fraud in real time. This technology has many applications and use cases for the future, growing rapidly with the proliferation of devices such as IoT devices in particular fraud. “

The announcement comes in a while after Eiffel used to be granted its fourth US patent in September 2021, which pertains to gesture-based totally, voice-intelligence-pushed interactions inside are living streams reminiscent of podcasts.

Eiffel has constructed a powerful patent portfolio with 20 patents in India, the US and Singapore. It is now granted 6 patents within the US, whilst 14 patents had been filed and are pending in all jurisdictions.

Pending patents come with leading edge use instances for vernacular and voice-based totally intelligence, conversational advertising and marketing, app advice timelines and advert fraud prevention.

Effel India closed upper by means of Rs 6, or 0.49%, at Rs 1,218.90 in line with piece after hitting a 52-week top of Rs 1,259 in line with piece at the BSE.



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