Skip to content

‘Calls to focus on value added spices to strengthen Brand India’

‘Calls to focus on value added spices to strengthen Brand India’

Speakers at a recent symposium have emphasized the need for better marketing campaigns for Indian spices in international markets to help strengthen Brand India.

D. Sathiyan, Secretary, Spices Board As India is known as the spice bowl of the world, he said that the need of the hour is to focus on quality and food safety standards, product development and R&D.

“Instead of guessing, let’s be driven by analysis, so that we can achieve the ambitious target set by the government,” he said at a seminar organized by Drip Capital on Building Brand India.

Challenges before exporters

Cherian Xavier, President of All India Spices Exporters Forum, highlighted the need to overcome raw material and labor shortage, supplier issues and rising shipping costs to manufacture at high growth trajectory. “However, if we continue to dig deeper to develop innovative products and launch strategic partnerships, India has the potential to better market its spices globally”, he added. .

Several exporters spoke on challenges such as difficulties in sourcing, procuring and storing raw materials over a long period of time, especially in the oleoresin manufacturing sector. He also pointed out the rejection of shipments at Chinese ports due to MRL issues, complicated process involving certificates of packaging/quality/weight check/lab reports etc.

Joint DGFT KM Harilal said, “We need to think out-of-the-box and launch a massive marketing campaign. For example, white pepper is in high demand in Japan due to its medicinal properties. India should take advantage of this growing trend. Barriers exist and there is a disconnect between stakeholders and policy makers, but we have to help each other overcome the challenges.”

Pushkar Mukevar, CEO/Founder, Drip Capital, said, “India produces 75 varieties out of the 109 varieties listed by the International Organization for Standardization, of which 80 per cent are for captive use while only 15-20 per cent are exported. Given that the COVID-19 pandemic has opened up new opportunities, the time has come for India to develop complex spice products to better cater to international markets and help strengthen ‘Brand India’ .

Recognizing value-added products as the way forward, the speakers urged the policy makers to take steps for ease of doing business to achieve projected growth. There is a need to develop innovative products and initiate strategic partnerships, enhance marketing efforts and focus on food safety standards.

Published on

23 June 2022

credit source

‘Calls to focus on value added spices to strengthen Brand India’

#Calls #focus #added #spices #strengthen #Brand #India

if you want to read this article from the original credit source of the article then you can read from here

Shopping Store 70% Discount Offer

Leave a Reply

Your email address will not be published.