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Evenflo acquires furnishings brand Trendy Home to foray into international markets

Evenflo acquires furnishings brand Trendy Home to foray into international markets

Evenflo Brands, an aggregator of third-party online sellers, has acquired Trendy Home, a home furnishing brand that sells exclusively on Amazon US.

The four-year-old brand operates from Karur in Tamil Nadu.

Evenflow plans to begin building its capabilities in international markets with this acquisition, starting with Amazon US.

“The infrastructure will be replicated and the brands already acquired will be used in Amazon US as well,” the company said in an official statement.

This is Evenflow’s eighth acquisition in the last eight months.

The company collects third party sellers on e-commerce platforms like Amazon and Flipkart. This online marketplace receives sellers in the range of $200,000-$2 million per brand.

Trendy Home is Evenflow’s first acquisition in the home furnishing category, and it plans to capture a significant market share in this category on e-commerce marketplaces such as Amazon, Flipkart, Meesho and others in India.

capacity development

“We see massive growth potential for Trendy Home in the US, India and other international markets. Additionally, this deal gives us exposure to Amazon US and builds the playbook to grow our other home brands internationally. This is going to be a learning experience for us,” said Utsav Agarwal, Co-Founder and CEO, EvenFlow.

Pulkit Chhabra, Co-Founder, EvenFlow said, “With an intense focus on sustainable growth, we will bring best practices like value optimization, supply chain efficiencies, new SKUs and category launches to the trendy home portfolio. We hope to expand the brand to other geographies including India, making it a true global brand operating out of India.

Ram Kumar, Founder, Trendy Home, said, “The core idea behind the brand is to offer affordable products of world class quality. Evenflow understands the business holistically and has the critical expertise to help the brand grow on the e-commerce platform. brings.”

“We were perfectly aligned in terms of our future plans to build and expand the brand. With the e-commerce expertise Evenflow brings, Trendy Home can expand globally and be made accessible through many more platforms with a wide variety of products under different categories,” Kumar said.

Published on

22 June 2022

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Evenflo acquires furnishings brand Trendy Home to foray into international markets

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