The right way to grow your business using this powerful brand, audience and content-marketing tool
We have recently been talking about promoting our business marketing with Instagram. Still many believe that in contrast, Instagram is not just a fun app, where you can post food, vacation and family photos.
Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
A note of caution: There are plenty of people out there who promise to grow your Instagram followers by thousands, but be careful. Most of them use fake accounts created by bots to increase your numbers.
This type of followers has zero value. In fact, they can also be dangerous, want to steal your password or photo or infect you with viruses.
According to data security company Impavara, these bad bots have 28.9 percent bots on Instagram.
The best way to build your Instagram followers is to be authentic to your brand and your audience.
Here are 3 tips to help you get real Instagram followers:
1. Tell a story with a hashtag
Using your business name as a hashtag is great, but you need to think beyond it.
If you want to use your Instagram posts to gain followers, use other hashtags that tell the story of the image you are sharing. You want to start a conversation when you are sharing posts for things:
• product launches
A good example of a brand that does this well is @Tostitos. They use the hashtag #GetT fully. Already, to encourage people to share their chips, and to use hashtags when they share photos of their Meetups.
By using attractive, relevant hashtags, you can be searched in Instagram searches and build followers on Instagram.
2. Get Creative
Instagram is all about photos, so many people think of captions.
Do not ignore image captions! You can generate engagement and promote sharing by using descriptive words that engage, inspire and entertain your followers.
Here are some tips to help you create followers on Instagram with your posts:
• Use questions in your caption. Write your question at the beginning of the post so that people see it first.
• Get personal with your posts. Tell a story about yourself, or how your product helped or inspired someone else.
• Ask people to tag others. To ask people to tag their three best friends or to tag someone who is grateful to bring other potential followers into the equation.
A great example of a brand that does personal posts well is an @NatGeo Instagram account.
They create breathtaking Instagram stories with informative captions to educate the user on the plight of animals around the world.
Remember that when it comes to using Instagram posts to gain followers, it is about being authentic. Do not use questions in each post or tell a personal story that is not real.
3. Go Local
One of the best ways to build your Instagram followers is to know your neighbors!
Whether you are creating Instagram ads or want to promote your event in a specific area, you can see what is happening to you by going to the search page and clicking on the Venue tab.
Type the location to see the geographic location of that area. Then go to relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment or an emoji and if you like what you see. Hopefully, this will be the beginning of a biological interaction.
For example, if you provide a life coaching service, you can type “entrepreneur” in your place. Local entrepreneurs may be looking for more work and life balance or can help with life goals or career challenges.
Likewise, if you have a physical location that people have checked on Instagram, comment on the pictures of those posters to make sure they are aware of your Instagram presence, and then follow them.
These are some of the best ways to build Instagram followers in the right way: no bots, no shortcuts, just the right ways to connect and follow your audience!
#Build #Real #Followers #Instagram