Developing a great mobile app and uploading it to the App Store is not an easy step towards success. Just creating a feature rich app is not enough. To get a large number of downloads, users need to know more about your app and they usually download apps that are only on the top charts. For this, you have to focus their attention on the new mobile application and make sure that it gets deserved attention. And this is where most developers and business owners get stuck or even fail.
There are many mobile apps that reside in the App Store and become unused and unheard. Even though it is searched and downloaded, 77% of users do not use the app again after installing. If your mobile app cannot keep users busy, chances are high that the time spent on it will be less than a minute.
But does this mean that all app owners with modest promotion budgets can never win? Although there is no 100% guarantee of success in the mobile app business, the likelihood of success can increase by adapting to the market strategy.
Let us consider some of the factors that you should consider before and post launch of mobile app marketing.
Invest in market research:
Researching about the major players in the category that will operate your mobile app is definitely looking at your visitors in the app. How is the app named? Are they easy to remember? What are the keywords for which the app is ranking? All these analysis can prove very useful in promoting the app and putting it in front of the right audience. To begin with, create an Excel sheet that lists the main features to determine where your app stands against market competition. This will obviously help you consider whether there are any special features that your competitors have used and you have missed.
When designing a marketing strategy, marketers often ignore the power of customer reviews. Therefore, make sure that you list all the good and bad comments as this will give you a clear idea of what your customers really want from the mobile application.
There is a feedback loop:
While developing an app, it aims to introduce great features that we think will make the application run successfully in the market. But while doing so, it is important to send an app for beta testing where you will get the first option to get some unbiased reviews or feedback from your target audience. This will help you target your potential customers and the channels they are using to reach the app. You can hire beta testers as it will help you identify any issues with pre-launch of your mobile app development.
Marketing your app soon:
Completing the mobile app development work and releasing it may be your first priority, but ensure that the app is discovered by people after its launch. Planning marketing activities for the app is the most neglected area and is the mistake that most marketing teams make. They join too late and it becomes dangerous because they are the ones who plan market strategies.
Checklist of activities that should be included in your marketing plan:
- Optimize for App Store
- USP of your app or make it unique
- Select app name which is easy to remember and also search
- Choose keywords for high ranking
- Write a description that clearly states the main message of the application
Set the app release date in advance:
The eagerness to release your app to the market as soon as the final coding is complete makes sense, but planning the release date beforehand will ensure that it gets the proper press coverage and you can see the launch information in other social media channels Can give. Marketers often have to deal with delays and project completion deadlines and often unplanned release dates are over. Make sure you keep a rack of the release date so that it does not coincide with the release dates of another app as it is important that your app gets enough attention during those days.
Pay more attention to user engagement and retention:
Although you may have enough money to invest for your app, paid user acquisition should not be your important marketing strategy. Initial pumping is fine in a few paces to get downloads for your app, but in the long run it is important to focus on user engagement and retention. Soon people will be released. So, find paid channels that work best for you and use them in your marketing strategies in combination.
Pay more attention to customer support:
Your app can be very popular and may also have millions of users, but if you don’t give them the proper customer support service, they will likely leave the app for something else. So, every user should be treated with utmost care as word of mouth is also a powerful marketing tool, which can harm users if they do not pay proper attention. For any issue, marketers can reply directly to customers on Google Play. It is important to immediately respond to customer queries privately on the same day and offer support via email to resolve any issues privately.
App Monetization Scheme:
Not all mobile applications are designed for demonetization. There are many internal apps that have been developed for the internal sales team in a large enterprise, but many such as games and ecommerce mobile apps are used to digitally inspire and motivate people to achieve their goals. And helps product owners improve monetization. Must become partners with business owners Reputed Mobile App Development Companies Which can provide end-to-end mobile solutions – design, strategy, and engineering to create great products that delight users.
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