Kia received more detailed information about its EV and sustainability plans last week, which was unveiled at its Concept EV9 Bowing this week.
As part of those details, the brand announced plans to launch a hydrogen fuel-cell “lineup” in 2028; When it plans to retire internal combustion (ICE) vehicles; And how it plans to green its factories and materials.
The initiative is based on Plan S, an initiative that includes shifts to electric vehicles and mobility enterprises with an investment of $ 25 billion by the end of 2025, but it gives the highest plan sustainability spine.
Kia Concept EV9 Teaser
While the plan was widely talked about as “eco-friendly vehicles” and aimed to selectively introduce the EV model in emerging markets, last week’s announcement provided a new level of detail.
It now aims to reduce carbon emissions in all operational aspects from supply, logistics, vehicle manufacturing and vehicle use to waste disposal, with a 97% reduction in CO2 emissions from 2019 levels by 2045.
Kia also now plans to use hydrogen fuel-cell technology as an energy source in all workplaces for the medium to long term and will introduce the hydrogen fuel-cell vehicle lineup starting in 2028.
The Kia hydrogen lineup is expected in September, while Hyundai unveiled a large-scale hydrogen fuel cell vision, including the expected price parity with hydrogen-powered sports cars and battery-electric models by 2030.
Kia hydrogen fuel cells for production plants
On the path to carbon neutrality by 2045, Kia plans to shift to 100% renewable energy by 2030 on foreign manufacturing sites and by 2040 on South Korean sites. Solar power generation systems will help in manufacturing plants in Korea, China, US and India. Green also has its own product. And by 2030 all the vehicles Kia uses on its business sites will be EVs.
Kia plans to launch a total of 11 EVs by 2026 જેમાં including seven dedicated EVs અને and in last week’s release it outlined what it means for different markets. The production lineup in Europe will be fully electric by 2035, while other major markets will be all-electric by 2040. By 2045 all global markets will have transitioned.
“We acknowledge that we are part of the problem,” led by Kia’s president and CEO Ho Sung Song, in a video summarizing the initiative. “But we believe we can also play a big part in the solution.”
Kia is dealing with this “movement confusion” in a number of ways.
Ho Sung Song, President and CEO of Kia on Carbon Neutrality
COP26 dominates the headlines in a week of climate change conferences, and in the heat of questions about how companies address the confusion over terms such as carbon-neutral, net-zero and zero-carbon, Kia insists that carbon-neutral does not make sense. Is carbon-free, so it is adding a program for carbon offsetting, including recycling of marine plastic waste. It also aims to make 20% of all Kia vehicle plastic parts from recycled plastic by 2030. Battery recycling and use in end-life systems will also be discontinued with local partners.
Kia has paired this new push behind the Concept EV9 with the “Bold for Nature” design philosophy, which it plans to unveil at the LA Auto Show on Wednesday, November 17th.
To show Kia’s emphasis on further upcycling, the EV9’s seats and flooring were made of recycled fishing nets, while the seat fabric was made of recycled plastic bottles and the flooring was made of wool.
Teaser for the Kia Concept EV9 debuting on November 17, 2021
The concept also uses vegan leather for the interior, and Kia confirmed that she plans to completely stop using leather in her vehicles. It has not set a target date for it.
“The Concept EV9 serves as a clear indication of Kia’s commitment to sustainable mobility in the future,” explained Karim Habib, senior VP for design, and the tension between man and machine could lead to a more sustainable path.
With the EV6 and EV9 electric vehicles, and perhaps more about the dynamics side of the Plan S coming soon, Kia has created a very different, greener, kind of business જે one that now relies on follow-through.