Oppo files trademark registration: plans to enter Indian EV market

 – EV & Moto

Oppo files trademark registration: plans to enter Indian EV market – EV & Moto

Oppo files trademark registration: plans to enter Indian EV market

Oppo is preparing to enter the Indian EV market as the brand has filed a trademark application for Class 12. The BBK-owned brand is expected to launch products by 2023.

Oppo

Indian automotive space is experiencing rapid growth towards electrification. New names are debuting almost every month. This time, it’s smartphone maker Oppo. The company has filed trademark applications for Class 12, including electric vehicles, automobiles, motorcycles and other modes of transport.

Speaking of the launch timeline, Oppo’s electric vehicles could be launched only a few years later. The development of the electric two-wheeler is still faster than that of the electric four-wheeler. As such, new entrants like Oppo will have significant time to develop new products until the market for electric four-wheelers arrives at a much-needed pace.

Also, mainstream brands are currently focusing on petrol-powered vehicles, which is another advantage for upcoming brands. Reports suggest that Oppo is in talks with several component suppliers. Some of these brands are top tier suppliers for leading OEM brands, including Tesla.

Entering the EV space will be a new achievement for Oppo. The company may either plan to import fully built units into the country or set up a manufacturing unit to manufacture electric vehicles locally to reduce costs. However, the company has still announced its objectives. While approval for trademark filings like Vivo and OnePlus is still pending.

However, Realme has received approval to sell electric vehicles under the names “Realme TechLife” and “TL Device”. Registration is valid until 2031 and the company is likely to sell self-balancing scooters, electric bicycles and automotive security systems under these names.

Xiaomi, on the other hand, is planning to enter the Indian EV space. Unlike Oppo and Vivo, Xiaomi has big plans for the market. While the company is already selling portable scooters abroad, it is also planning to produce mass-market EVs by 2024. BBK-owned brands – Realme, Vivo, Oppo, and OnePlus – compete with Xiaomi, and therefore, it will be interesting. To see how this contest benefits the end consumer and Indian EV space.

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