In today’s world, the presence of Internet-based social media has made it easier for a person to communicate with hundreds or thousands of people around the world. Social media has made a huge revolution as a category of online discussion, here many people can message together, video calls, etc. You can create your group and talk to everyone together, discuss video calls If you look at it as a market, then very easily you can buy or sell your own or anything else from each other. All types of social media provide dynamic communities and individuals the opportunity to present themselves and their products. Social media includes a variety of options that allow users to post, tag, chat, share, shave and use “technical” words. Created by social media. Consumers interested in educating each other about products, brands, services and problems can use it as a new resource for online information. Now people promote their products and much more through social media. And through this it is selling and buying and sharing information, this process is called social media marketing.
Examples include WhatsApp, Facebook, YouTube, Instagram, Telegram, Twitter, LinkedIn and Google+, Blogs, Online Discussion Forums, and online communities. Due to its easy usage of access, speed and access, the trend of social media, politics and technology to the entertainment industry has become trendsetter and almost all sections of society are covered on social media. Social media is essentially self-promotional in which users spread. The viral quality of social media is an attractive medium for businesses and services of the market. Social media is the most dangerous of marketing nowadays. Marketers have started using social media as a component of their marketing strategies and campaigns to reach customers. There are many topics like promotions, marketing intelligence, emotion, research, public relations, marketing communication and product and customer management marketing which can be used by social media. Therefore it is important to understand their relative importance and their interconnectivity. In addition, users of social media are now highly motivated web users. Exposed by the state of the media: Social media reports that 70% of people use social media in online shopping. Consumers easily find what they want to reach online websites on the computer or mobile phone screen only. However, social media marketing offers huge benefits to consumers and businessman.
Social Media can be used to create amazing marketing masterpieces.Companies such as Amazon, Flipkart, Lenovo and mi have successfully used social media to increase their sales.
The community around sales, brand and their products is around. Small companies like tomato, Food Panda, Swiggy are using social media to increase their sales and dominate the late dinner. Fad in Delhi No matter how much your company size is, you can start using social media marketing. Have a conversation with your target market as well as customer and increase your brand.SEOP’s social media consulting team has successfully worked for clients. Strong campaigns that drive traffic and build community.
Through our experience, there are many such small companies and freelancers who have developed a model that teaches you how to use social media marketing, Media for business and how they execute simultaneous strategies. This article is your guide for social media marketing, and how you can do it. Take advantage of social media for your company’s success.
Social media is a platform that allows us to talk to each other or talk to each other and some people here can group together and talk to hundreds of people together and all this in secondary it happens. . We can use it very well with professional visibility. You can share your post on various social media platforms to improve the best business. Today this news is the best source for updates, marketing, education and entertainment.
With social media marketing, consumers can try to use social media to do good. Which are meaningful for someone’s company, products and / or services. There are many platforms for marketing by using social media marketing online communities, social networks, blog marketing and more. Whom
Social media platforms and websites are used to promote a product or service. Although e-marketing and digital marketing are still dominant in the academic field, social media marketing is more popular for both physicians and researchers. The built-in data analytics tool in the social media platform, which makes companies very effective in tracking progress and success. And the engagement companies of advertising campaigns address various stakeholders through social media marketing, including current, automated advertising, potential customers and current, potential employees, journalists, bloggers and the general public. At the strategic level, social media marketing involves the establishment of a marketing campaign, governance governance, sector (more active or passive use), and a firm’s desired social media “culture” and “tone”.
When using Social Media Marketing, the functionality allows customers and internet users to post user-generated content (such as online comments, product reviews, sharing etc.), which is also in the market rather than ad copy, “earned media” “Is known.
According to Laser and Kelly (1973), social marketing is defined as “related to the application of techniques to increase marketing knowledge, concepts and social and economic end.” It analyzes the social consequences of marketing policies, decisions and activities. Is also related to. “
Social networking websites or apps that allow individuals, businesses and other organizations to interact with each other and make relationships and communities online. When companies join these social channels, consumers can contact them directly. This interaction can be more personalized to users compared to traditional methods of outbound marketing and advertising. Social networking sites work as a word of mouth or more accurate, e-word of mouth. The ability of the Internet to reach billions around the world has given a strong voice and far reaching word of mouth. Rapidly changing patterns for the growing number of consumers and the ability to change product or service acquisition and activity is defined as the impact network. Social networking sites and blogs allow followers to “retweet” or “repost” comments made by others about the promotion of a product, which is often on some social media sites. By repeating the message, users’ connections are able to see the message, so they reach more people. Because information about the product is kept there and it is being repeated, more traffic is brought to the product / company.
Social networking websites are based on the creation of virtual communities that allow consumers to express their needs, desires and values online. Social media marketing that connects these consumers and viewers with businesses who want to share the same needs, wants and values. Through social networking sites, any company or person can keep in touch with individual followers. This can create a sense of loyalty in personal contact followers and potential customers. Apart from this, by selecting whom on these sites, the product can reach very narrow target audience. Social networking sites also contain a lot of information about which products and services are likely to be interested in potential customers. Through the use of new meaning analysis techniques, marketers can track purchases of signals, such as content shared by people and questions posted online. The understanding of buying a signal can help sales people target relevant prospects and marketers can run micro-targeted campaigns.
In a report in 2014, over 80% of business executives identified social media as an integral part of their business. Business retailers have seen 133% increase in their revenues from social media marketing.
Small businesses are also using social networking sites as promotional techniques. Businesses follow individuals in the local area, social networking sites are used and special and advertised deals.
It can be of different types, and such messages encourage other locals to follow the business on sites to get the promotional deal. In this process, see business and boost yourself (brand visibility).
Small businesses are also using social networking sites to develop their market research on new products and services. By encouraging our customers to respond to new product ideas, businesses can gain valuable insight on whether a product can be adequately accepted for its production by the target market, or not. Apart from this, customers will feel that the company has put them in the co-production process – the process in which the business uses the customer’s response to making or modifying a product or service that meets the target market requirement. is. This kind of reaction can be presented in various forms, such as surveys, competition, elections etc.
Social networking sites like Facebook , LinkedIn also provide opportunities for small businesses to find candidates to fill the staff positions.
Of course, review sites, such as Facebook, Yelp, help small businesses to build their reputation beyond brand reputation. Positive Customer Helps Peer Review Help Impact New Possible for the purchase of more goods and services from the company’s advertising.
Does Social Media Marketing Work ?
1. Cooperate, inform, educate but not sell. Social media marketing is different
Think of how you can help and inform your target audience, instead of paying advertisements (that is, to promote your product directly). For example, try to provide useful and reliable information that will help build your reputation and customer relationships.
2. Create high quality content. Whether you are part of a social networking site, you have established your blog, or are contributing to a blog, you need to develop interesting and high quality content. Will your target audience get support?
3. Start with small steps and build on your success. You can feel one for social media sites by commenting on another blog or by setting up your own blog. If you have a service-based small business, you can try “yahoo-answer”. This website gives you a way to share your knowledge with people
Know who special info?
4. When you comment on other blogs, leave your name and URL. This will help drive traffic to your website, especially if you have provided useful or interesting information.
5. Consider sharing videos and / or photos. If you work with a video camera, you can consider the “how to” video or tourism of your business.
6. These videos can be shared on suitable social media Websites (eg YouTube) You can also take pictures of your products and share these photos with those who are interested (for example, Flickr, Instagram) However one word of caution – Avoid aggressive or aggressive sales strategies on these websites.
7. Join online groups or mailing lists that relate to the products and services you offer. Join these groups and provide information and support.
8. Understand how social media websites work. These sites are all about connecting and collaborating. Adopt a collaborative, helpful approach and become an active contributor. These sites are usually
Rules Against Aggressive Sales Strategy.
Objectives And Atrategies
A major objective of marketing social media in marketing is a communication tool that makes companies accessible to those interested in their products and makes them visible to those who have no knowledge of their products. These companies use social media to make buzz and to learn and target customers. It is the only form of marketing that can take a finger at the consumers in every stage of the journey with the decision of the consumer. There are also other benefits of marketing through social media. Of the top 10 factors that relate to a strong Google organic search, seven depend on social media. This means that if brands are small or non-active on social media, they show less on Google searches. Although there are a large number of monthly users in Twitter, Facebook and Google+ platforms, but visual media sharing-based mobile platforms, however, get a higher interactive rate than the fastest growth, and have changed the ways in which the consumer brand The content is connected to. . Instagram is a monthly rate of 1.46%, with an average of 130 million users, which is monthly against Twitter, with an interaction rate of .03% with an average of 210 million monthly users. Unlike traditional media, which are often cost-prohibitive for many companies. The strategy of social media does not require astronomical budget.
For this purpose, companies use widely on a fraction of the cost through traditional print / television / radio ads, such as using platforms such as Google, Facebook, Twitter, YouTube and Instagram, to reach viewers, As most social networking sites can do. Although very little or no cost can be used, however, some websites charge premium services from customers. It has changed the methods which companies approach to communicate with customers, because now there is a considerable percentage of consumer platforms with very high visibility on the online platform. Customers can now review products and services, through customer service rates and social media platforms, companies can worry directly with questions or voice. According to the success of measuring, more than 80% of consumers use the Web for products and services. Thus, social media marketing is used by businesses to build trust by consumers. For this purpose, companies can also appoint personnel to handle these social media interactions, which usually report under the headline of online community managers. Handling these interactions in a satisfactory way can increase the confidence of the consumer. For this purpose and to correct the perception of the public of a company, 3 steps are taken to overcome consumer concerns, identify the extent of social chaos, help the affected people and develop proportional reactions. .
Google Search also allows companies and businessmen or individuals to promote their products, which is Google’s Adward platform from which to create AIDS, publish here in formats like text, photos, articles, gifs, videos. Which can be seen on the Google search engine immediately, YouTube, and you can get instant support from the company if there is any problem and the company immediately responds Or gives it. It also improves brand loyalty and praise.
Facebook pages are far more detailed than Twitter accounts. They allow a product to provide video, photos, long descriptions and testimonials, where followers can comment on product pages for others to see. Facebook can link back to the product’s Twitter page, as well as send an event reminder. And the promotion of business is spread very fast, thousands of people watch your product in seconds. By May 2019, 97% of businesspeople use Facebook to promote their brand. A 2011 study attributed “engagement” or 84% of clicks and liked the link to Facebook advertising. By 2014, Facebook banned content from business and brand pages. Adjustment in the Facebook algorithm has reduced the non-paid commercial page (which is at least 500,000 “likes”) from 16% in 2012 to 2% in February 2014.
Twitter allows companies to promote their products, which are limited to 140 characters in small messages, which appear at the time of followers of the followers. Tweets can have links to text, hashtags, photos, videos, animated GIFs, emoji or product websites, and other social media profiles. [Twitter is also used by companies to provide customer service. Some companies offer 24/7 support and respond quickly. This improves brand loyalty and appreciation.
In May 2014, Instagram had over 200 million users. Instagram’s user engagement rate was 15 times more than Facebook and 25 times more than Twitter According to Scott Galloway, founder and marketing professor of L2 in the Stern School of Business at New York University, the latest studies have estimated that 93% of reputable brands have an active presence on the Instagram and they include it in their marketing mix. When it comes to brands and businesses, the purpose of Instagram is to help companies reach their audiences through a live, visual environment. In addition, Instagram provides a platform where users and companies can communicate directly and directly, making it an ideal platform for companies to connect with
their current and potential customers.
credit : hootsuite
Many brands are now making heavy use of this mobile app to promote their marketing strategy. Instagram can be used to obtain the necessary momentum to capture the attention of the market segment, which is interested in offering the product or services. As the Instagram is supported by Apple and android systems, it can be easily accessed by smartphone users. Apart from this, it can also be accessed by the internet. Thus, marketers see this as a possible platform for the expansion of their brands for their public, especially the small target group. At the top of it, marketers not only use social media for traditional internet advertising, but also encourage users to draw attention to a certain brand. This usually makes an opportunity for greater brand performance. Apart from this, marketers are also using the platform for social shopping and people are motivating to collect and share pictures of their favorite products. Many big names have already jumped on the board: Starbucks, MTV, Nike, Mark Jacobs and Red Bull are some examples of multinational companies who quickly adopted the mobile photo app. Fashion blogger Danielle Bernstein, who goes from @weworewhat on Instagram, together with the Harper Marketplace, told how the brands are using the brand to market their products, and how Blogger makes money from it. Bernstein, who currently has one and a half million followers on the Instagram, and whose “Outfitters of the Day” photo snapchat get tens of thousands screenshots, said that for many of his sponsored posts, he must show a brand of posts Number, and often can not wear a competitor product in the same picture. According to Harper’s market, the industry estimates that brands are spending more than $ 1 billion per year on consumer-generated advertising. Instagram founder Kevin Sistor even went to Paris Fashion Week, meeting with cooperative shows and designers to learn more about fashion shows, bloggers, editors and designers, and currently their applications But much more content is dominated.
credit : hootsuite
Instagram has proved itself a powerful platform for marketers to share pictures and short messages to their customers and prospects. According to a study conducted by Simple Major, 71% of the world’s largest brands are now using Instagram as a marketing channel. For companies, Instagram can be used as a tool to connect and communicate with existing and potential customers. The company can present a more personalized picture of its brand, and by doing so, the company offers a better and true picture of itself. The idea of Instagram images is on-the-go, it is understood that the event is happening now, and it adds another layer to the company’s personal and accurate picture. In fact, co-founder of the program and Thomas Hudson co-founder Thomas Rankin said that when he approves the Instagram post of a blogger, when he is posted on behalf of a brand, which represents his company , Then its only negative feedback is that it is very visible. “It is not an editorial photo,” he explained, “We are not trying to be a magazine, we are trying to make a moment.” Another option provides an opportunity for Instagram companies to reflect a true picture. For example, brand-frames have hashtags incentive to customers’ approach using user-generated content.
In addition to the filter and hashtag function, the 15-second video of Instagram and recently added ability to send private messages among users opened new opportunities for the brand to connect with customers to a new extent. , Which further promotes effective marketing on Instagram.
YouTube is another popular avenue; Ads are tailored to a targeted audience in a way. The ideas used to promote the language and product used in advertisements reflect the style and taste of the audience. In addition, ads on this platform are usually synced with the content of the requested video, this is another benefit that YouTube brings to advertisers. Some ads are presented with some videos because the content is relevant. Promotional opportunities like sponsoring videos on YouTube are also possible, “for example, a user searching for a YouTube video on dog training can be presented with the videos sponsored by the Dog Toy company with the results of other videos . ” YouTube also enables publishers to earn money through their YouTube Partner Program. Companies can pay YouTube a special “channel” which promotes the products or services of companies.
LinkedIn is a business related networking site, which allows companies to network and meet other people to create a business profile for themselves as well as themselves. Through the use of widgets, members can promote their various social networking activities on their LinkedIn profile page, Twitter stream or blog entries of their product page. LinkedIn offers the opportunity to generate sales leads and business partners to their members. Members can use “Company Pages” as a Facebook page to create an area that will allow business owners to promote their products or services and interact with their customers. Due to the spread of spam mail sent to Job Sikar, major companies prefer to use LinkedIn to recruit staff instead of using separate portals. In addition, companies have given priority to the amount of information which can be lit with LinkedIn profile, or a limited email.
Whatsapp was founded by Jan Coum and Brian Acton. Whatsapp joined Facebook in 2014, but continues to work as a separate app with laser focus to create messaging services that works fast and robust anywhere in the world. Whatsapp started as an alternative to SMS. Whatsapp now supports sending and receiving various types of media, including text, photos, videos, documents and locations, as well as voice calls. Whatsapp messages and calls are safe with end-to-end encryption, which means that any third party, including WhatsApp, can not read or hear them. Whatsapp has a customer base of 1 billion people in more than 180 countries. It is used to send personalized promotional messages to individual customers. There are so many benefits on SMS, which includes the ability to track message broadcast performance using the BlueTick option in WhatsAppSet. This allows Do Not Disturb (DND) customers to send messages. Whatsapp is also used to send a series of bulk messages to its target customers using the broadcast options. Companies started using it to a great extent because it is an effective promotional option and is quick to spread the message. Still, WhatsAppSpace does not allow businesses to advertise in their app.
Snapchat is a popular messaging and picture exchange application that Stanford University made in 2011 by three students named Evan Spiegel, Bobby Murphy and Reggie Brown. The application was first developed to allow users to send messages back and forth, and they can also send pictures that are available only from 1-10 seconds, until they are no longer available. The app was a quick hit with social media members and today there are 158 million people using Snapchat every day.  It is also anticipated that Snapchat users are opening apps almost 1 times per day, which means that users are around 25-30 minutes per day app.
Platforms such as WordPress, Blogger and LinkedIn etc create an environment for companies and clients to connect online. Companies that recognize the need for information, originality / access, and appoint blogs to make their products popular and unique and ultimately reach the consumers who are private on social media. The 2009 study shows that consumers consider coverage more than neutral and reliable coverage of media or bloggers than print ads, which are not considered free or independent. Blogs allow a product or company to provide long descriptions of products or services, can contain testimonials and link to other social networks and blog pages. Blogs can be updated frequently and have promotional techniques to keep customers, and also to receive followers and customers who can be directed to social network pages. You can enable a business to reach customers of other businesses using the online community platform. In order to allow firms to measure their position in the corporate world, sites enable employees to evaluate their companies. Some businesses opt to integrate social media platforms into their traditional marketing diets. There are also specific corporate standards that apply when chatting online. In order to maintain profit in business-consumer relationships, businesses should be aware of the four key assets that the consumer retains: information, partnership, community and control.
credit : pintrest
Social Bookmarking Sites
Websites like Facebook, Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotions. Each of these sites is dedicated to the collection, duration and organization of links to other websites, which are good quality users. This process is “crowdsourced”, which allows members of amateur social media networks to sort and prioritize links by relevance and general category. Due to the large user locations of these websites, any link from one of them may be in the small website flash mob, the target website can be a sudden increase. In addition to user-generated promotions, these sites also provide advertisements within individual user communities and categories. Since ads can be placed in specific communities with specific target audiences and demographics, they have more potential to generate traffic than those selected through cookie and browser history. In addition, some of these websites have also implemented measures to allow users to vote, making ads more relevant, on which they will be shown on frequently displayed pages. The ability to redirect large versions of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.