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Tilaknagar Industries launches premium flavored brandy

Tilaknagar Industries launches premium flavored brandy

Tilaknagar Industries (TI), a leading producer of Indian Made Foreign Liquor (IMFL), has launched a flavored brandy in the premium category under its flagship brand Mention House. French-style brandy has been launched in Puducherry in three flavors – orange, cherry and peach.

A company spokesperson said TI is looking to expand its premium brandy offerings to cater to existing as well as new and experimental consumers. It plans to increase its market share in South India and drive growth in nascent brandy markets such as East and Northeast India.

natural fruit flavor

The company says the Mansion House flavored brandy is infused with orange, cherry and peach essences sourced from renowned growing regions in India. TI Chairman and Managing Director Amit Dahanukar said brandy is the second largest product segment in the IMFL category. He added that flavored premium brandy, an untapped market, offers a huge opportunity.

“This launch will enrich TI’s premium brandy portfolio, further strengthening our regional presence and assisting in expansion across geographies. The brandy category continues to lead the company’s growth and we aim to increase sales by 12-15 per cent annually over the next three to five years,” Dahanukar said. A company spokesperson said that currently, TI is the largest premium brandy manufacturer in the country and its millionaire brand, Mansion House Brandy (MHB), is the largest selling premium brandy. In 2021-22, it sold around six million MHB cases and the brand registered a year-on-year growth of 25 per cent.

Flavored Drinks, Cocktails

According to Dahanukar, today’s consumers are more experimental and their tastes and preferences are evolving. Along with increasing demand for premium products, it has given rise to flavored drinks and cocktail culture. MHB Premium Flavored Brandy aims to enhance the popular appeal of brandy.

India is one of the largest markets for brandy globally. According to company estimates, the premium brandy market in India is expected to grow at a CAGR of 10-12 per cent. In the premium brandy category, TI manufactures the super-premium Courier Napoleon brandy, in addition to the Mansion House brandy.

Published on

22 June 2022

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Tilaknagar Industries launches premium flavored brandy

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