Social media trends to watch
A social media marketing strategy is on the minds of many small business owners. And if it’s not yours, it should be!
Major platforms such as Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to provide better returns for shareholders along with improving the user experience.
As these platforms evolve, how you use them for your small business will also have to change.
Let us wait for some ways to promote your business on social media in 2020.
More than 18 months later, the Federal Trade Commission officially ruled that Cambridge Analytica defrauded Facebook users. The company harvested the personal data of millions of Facebook profiles without people’s consent and then used it for political advertising purposes.
While Cambridge Analytica went bankrupt immediately after the scandal, Facebook is still working hard to strengthen its data access processes and get people to trust its new dedicated news platform.
Facebook rolled out Facebook News to a subset of people in the US. This means that while you will still see posts from family and friends in your main feed, Facebook News will post content from a team of journalists (working on Facebook).
This year, the company is also focusing on cryptocurrency and setting up its Facebook Pay feature. This may mean that your small business may soon incorporate on-platform sales into your account.
However the Facebook Watch launch did not go as expected (with only 140 million people watching videos and shows daily, which seems huge, but not compared to the platform’s 1.6 billion daily activity). Still, it looks like Facebook is going to make another attempt in 2020, so let’s take a look at what this means for video marketing.
What do these changes mean for your social media marketing strategy?
We will have to wait and see. The more proprietary materials a company produces, the more marketers can compete to appear.
We are also thinking that the company’s vice president of design and research, Dentley Davis, announced a number of changes through its recent announcement, which may come on stage early next year.
How will it affect how you promote your business on social media?
You can limit the ability to retweet your tweet (which I couldn’t see if a feature entrepreneur would use much, we love our retweet!), And give something to a specific group based on their interests Tweeting ability.
Learn more about how to use Twitter hashtags.
Since its launch in 2003, LinkedIn has become the world’s largest professional networking platform.
Microsoft acquired the platform for $ 26.2 billion in 2016, and with access to Microsoft’s resources, we’ve seen professional insights and more targeted advertising.
We have also seen LinkedIn groups making a comeback.
A LinkedIn group lets your business create a discussion board related to your industry. This gives you the opportunity to start a special interest group of like-minded people who are specific to your product, service and / or expertise.
Groups also provide excellent visibility for your business, as each member who is part of your group will feature your logo in their profile. Group owners now have the ability to post a wide variety of media such as pictures and videos, and instant notifications enable real-time interaction.
The executive suite has more than 300,000 members, and brings together executives with a web series, practical advice and discussion boards.
What do LinkedIn Groups mean to your small business?
Hopefully, a better way to foster a sense of community is to find candidates for open positions and gain brand visibility to name a few.
You may remember the Instagram removal trial in many countries including Australia, Japan, Italy and Ireland. Not liked In the US and Canada you can still look like your photos and count on videos — not just posts from others.
So where did it come from? Facebook-owned Instagram has long dealt with people using hacks and workarounds. These mostly come from bots and unscrupulous businesses that manipulate the app to create themselves or other users who are actually more popular than they are. So, this is an attempt to make Instagram more authentic.
Instagram says “We hope this test will take away the pressure of how much a post will be liked, so you can focus on sharing the things you love.”
While many entrepreneurs and small businesses are good with it, influencers and video marketing agencies are not.
How can they show businesses how popular they are? How will they demonstrate engagement?
But for the average small business owner who is not buying a choice or gaming system with bots, this can be a good thing.
If your social media marketing strategy includes engaging content and you are happy focusing on comments and increased followers, then you will be fine.
Although IGTV got off to a slow start, it is now considered one of the biggest social media trends there. After Instagram announced earlier this year that Instagram would allow one-minute previews of IGTV videos on the main Instagram feed, users (and companies) began to take notice.
Unlike your other Instagram videos, IGTV videos can be 10–60 minutes long. It provides a great video marketing opportunity to do interviews, behind-the-scenes features and more.
Since we can now add landscape-oriented videos as well, I am adding my Business Edge Show videos that are gaining a lot of traction.
These are some of the changes you can see in this year’s major platforms. I am sure that as the years change, so much more will happen!
To effectively promote your business on social media in 2020, it is necessary to not only understand social media trends, but also embrace them.
If you are finding it a challenge to stay on top of social media, consider hiring an agency that can create strategies that are specific to your social media needs and goals, so that you can help your business Focus on building.
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