Your Guide to Paid Marketing During COVID-19

Useful Paid Advertising Campaign Strategies

If you are wondering how COVID-19 is influencing paid advertising campaign strategies, you are not alone! And the answer is: both negative and positive.

On one hand, people are doing more homes, and doing almost everything online. But many are reducing what they spend because they have lost their jobs or are trying to save some money to get their family through an epidemic.

And while some businesses are seeing an increase in traffic during this time, products or services that are not in demand are seeing a dismal drop of traffic or stopping or stopping their campaigns altogether. The Influencer Marketing Hub reports that 69% of the 237 brands surveyed expect a decrease in advertising spending in 2020.

I have said before how this is important to fulfill the needs and desires of your target audience. This means that you can present people as a small business owner and as a member of the community during the COVID-19 crisis.

This time, I am sharing some tips for managing PPC during coronovirus. PPC means pay-per-click advertising, also known as non-organic traffic. (Organic traffic comes from unpaid SEO techniques).

Depending on your small business, you can run paid advertising:

  • Google Advertising / Display Advertising on the Google Display Network

  • Facebook

  • instagram

  • Twitter

  • YouTube (and in-video ad placement)

  • Linkedin

3 steps to get started with paid marketing during COVID-19

Even if you currently run an advertising campaign, it is important to keep an eye on your keywords and ad copy. Are they as effective as they can be?

Just because people are practicing social disturbances does not mean that they are not actively shopping online. However, the ad copy you used previously may not resonate with the copy and may even offend your target audience now.

1. Research your keywords.

It is always necessary to research your keywords and especially now! You want to see the purchase behavior of your target audience related to COVID-19.

You may be surprised to learn that you may have a new niche keyword after you leave, or that your customers are using a different search term than you expected.

Also, look for keyword opportunities within your business around topics such as:

  • Working from home / going to school

  • Streaming services

  • Health Products / Services

  • means of communication

There are many keyword search tools out there, or you can hire a professional SEO / SEM company that can handle everything from keyword research to reporting on data.

2. Revisit your value propositions.

Many entrepreneurs are updating their value propositions to better serve their customers.

You can increase the appeal of your ads and encourage more people to click with relevant value propositions, whether it’s free shipping, home delivery options, or limited-time discounts — just make sure you don’t worry or worry Are not used to sell.

3. Review your negative keywords.

You can use negative keywords when you want to make sure that your ad does not show for a certain keyword. This saves you money on wasted clicks and keeps your ads more relevant, increasing your Quality Score (which reduces your cost-per-click).

You might want to set some keywords around in-person services now to negative, so you are not paying for clicks related to things you are not paying your customers for at the moment.

You can also limit Where Your ad shows. For example, you may not want to display your ad next to content related to COVID-19 during this sensitive time.

However, because there is still a lot of COVID-19 stuff, you can greatly limit the visibility of your brand by doing so. And according to a recent report by Integral Ad Science, 78% of those polled did not see general ads near coronovirus content as a bad thing.

Therefore, you have to use your judgment as to what you sell and how you view your advertisements.


READ: “4 Marketing Strategies for COVID-19 Crisis” on our website:

From connecting our relationships to running our small businesses, COVID-19 has changed the way we live, work and socialize. I feel fortunate that I and my family are healthy and safe and I am trying to get positive opportunities in all this.

As we continue to self-isolate to prevent the spread of novel coronaviruses, I wanted to share 4 marketing strategies to consider to help you run your business smoothly and successfully.


Why You Need Short-and Long-Term Paid Advertising Campaign Strategies

Of course you need to focus on the present and how you can grow your small business now. But as you are navigating paid marketing during COVID-19, don’t forget about your future!

Use what you are learning now to drive your decisions. Look at your keyword data: What is resonating with your customers? Can’t find traffic?

After the end of COVID-19 you may find that you can continue with similar paid advertising campaign strategies, and / or you may realize that you need to adjust your pal too much is.

It’s a good idea to think about how your small business is going to get out of this epidemic, as far as it may seem. Create an advertising plan Now So you are not leaving hands down the road.

Sure, this can change, and you may have to pivot again, but at least you’ll have a marketing foundation to build on.

Advertising during coronavirus can be anything but “business as usual,” it is important that you have got the tools to face this new challenge. Entrepreneurs who are going to succeed at the end of all this are those who embrace the unknown and keep going!

I hope all my coronovirus resources have helped you during COVID-19, including these advertising suggestions. I will continue relevant content in the coming weeks. Take care!

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#Guide #Paid #Marketing #COVID19

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